Kathleen Herbst,
Research & Media Director

Kathleen began her media planning career more than a decade ago at Laird Christianson Harris Advertising. She quickly moved up the ranks and eventually oversaw media buying as the agency’s Senior Media Planner.

Moving on to Media Director at PCF Virtual she managed various accounts from fast food to commercial real estate as well as trained their entry level employees. After her stint at PCF Virtual, Kathleen joined the Honolulu Star-Bulletin/MidWeek as their Marketing Manager where she developed and executed many of their marketing programs.

Kathleen has a proven background in strategic media planning and marketing. She has worked with clients from various industries including quick-service restaurants, hotel/visitor, shopping centers, beverages, petroleum, banking and residential and commercial real estate.

Kathleen is Treasurer on the Board of Directors for the American Advertising Federation – Hawaii. She frequently helps Hawaii’s advertising community by organizing educational workshops and serves as a judge for college advertising competitions. Kathleen also serves as the counsel for the Honolulu Community Gardens.