pr services
Everyone from your receptionist to company president has a message impacting your reputation. Properly shaping and delivering this message influences public opinion. In today’s world of 24-hour news coverage and instant communication over the Internet, how you define your organization has never been more important.
For some, successful public relations can mean getting their product on the cover of a magazine or featured on the evening news. For others it means staying out of the news and carefully articulating a sensitive issue. Either way, public relations establishes credibility, enhances reputation, minimizes risk and creates a favorable sales environment.
The Harris PR team works closely with our clients to understand their unique communication objectives. Each strategic communications program may be customized to integrate the Harris Agency’s advertising and creative services to amplify publicity and news coverage.
Harris PR core scope of services:>Media Relations
- Print, television, radio and online media outreach
- Key message and story angle development
- Press kit content development (press releases, fact sheets, bios, photo compilation)
- Development and placement of op-eds (opposite-editorials)
- Monthly clip monitoring
- Identify non-profit organization partnerships
- Concept, planning and execution of partnership launch
- Public service announcement development
- Sponsorship recommendations
- Coordination of field marketing tactics with third party vendors
- Collaboration with event organizers to maximize on-site publicity
- On-site supervision and event management
- Media interview training and preparation
- Speaking points development
- Identify and secure speaking opportunities
- News media outreach to profile key executives
Media Relations